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[ICAM INDUSTRIAL LIMITED]
It's As Easy As Changing A Light Bulb And Other LiesWhen I was 15 I obtained my driver license. My father told me with a car comes responsibility and I needed to take care of my car. The first step was to learn how to change the oil. It took me about four hours to change the oil the first time. I never did it again. Instead I tutored my friends in math and science in exchange for them changing the oil in my car. I loved math and science in high school and my early college years. Then I discovered computers and software. My passion shifted to computers and software when the Computer Science program was introduced at my University. My passion has not changed since, although the technologies continue to change. The most recent revolution in technology is Social Media. Facebook, LinkedIn, and Twitter are the big three with YouTube as a close fourth. Of course Google is now a staple in everyone's lives as well. Just last week I overheard someone explaining social media to a colleague and they said it is "as easy as changing a light bulb". The other thing they mentioned is how fast everything goes viral. Perhaps the simplicity of communication between Internet friends using the big three has cast an illusion that all forms of social media are easy and fast. However, if you were to ask someone how much money social media has brought in for their business, you may get a puzzled look. Not because they don't understand the question, but because they have no idea how to do it. Mention personal branding, article marketing, professional networking, blog marketing and ecommerce on the Internet and most people's eyes will gloss over. Using social media for business is not like changing a light bulb nor does it happen overnight. However, it does work. A few days ago I took my niece and her baby of 3 months to the airport in her car. She had driven five hours to spend a day with us and then was flying to see her mom for a few days. I noticed her headlight was out so I thought while she was gone I would change it for her. The night before she returned I stopped by an auto parts store and bought a new head lamp. When I got home I looked up how to change it on the Internet. I couldn't find a YouTube video so I had to settle for written instructions. About an hour later I claimed victory and jumped into the car to test it out. The head lamp was still out. I figured it must be an electrical problem so I took the car to the shop the next morning. A few hours later the mechanic called me and I could tell he was struggling to hold back his laughter. He explained there was nothing wrong with the electrical wiring. The problem was that I had changed out the high-beam lamp and it was the low-beam lamp that needed swapped. I'll stick to computers! When discussing social media and your business, don't change the wrong lamp. Seek expert advice and even expert services. This allows you to stay focused on your business and benefit from the social media revolution. ...
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